NOTE: THIS IS A DOUBLE SESSION AND LASTS FOR 90 MINUTES. This session will introduce participants to the VIDEO Leadership Matrix and PARTNER Collaboration Matrix, empowering school library media coordinators to define and brand their practice and amplify their advocacy. These tools are designed to enhance leadership, foster collaboration, and strategically align media center initiatives with school-wide goals. Participants will explore how the matrices support the North Carolina School Library Media Coordinator (SLMC) Evaluation Standards, with practical applications to drive data-informed decisions and increase the media center's impact on student success. Attendees will leave with actionable tools to enhance their leadership and advocacy, directly supporting their SLMC evaluation and professional growth.